First Paw
First Paw

30%

increase in traffic

25%

increase in conversions rate

80+

pages developed

‍

‍

300%

Ads campaign ROI

"In the realm of website design, creativity and strategy intertwine to create digital masterpieces that captivate and engage audiences."
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SERVICE PROVIDED
Strategy
PROBLEM
  • Low conversion rate despite effective Google Ads & SEO
  • Hard to manage and monitor performance
  • Confusing pricing page
  • Inability to display different veterinarians in the booking system
  • Duplicate SEO content
  • Inability to pitch the difference between mobile and traditional vet services
  • Unorganized content on resources page
SOLUTION
  • Developed a content strategy to improve conversions
  • Streamlined content management and optimization with Webflow's powerful CMS system
  • Designed transparent pricing page with organized pricing structure
  • Displayed different veterinarians on the booking page
  • Improved navigation on resources page and highlighted First Paw guides
  • Addressed the benefits of mobile vet services over traditional vet services
SERVICE PROVIDED
Design
PROBLEM
  • Inconsistent design language on each page
  • Retaining banner style from the previous website
  • Cluttered look and readability issues due to bright branding colors
  • Unorganized content on services pages
  • Poor presentation of positive reviews
  • Static website lacking fun, interactive elements
SOLUTION
  • Created a cohesive design language across all pages
  • Developed a fusion of new modern design and retained traditional design elements
  • Improved use of branding colors to reduce clutter and enhance readability
  • Organized content on services pages to highlight important features
  • Enhanced presentation of positive reviews through floating bubbles highlighting values
  • Added subtle interactive and moving elements for a fun website experience
SERVICE PROVIDED
Development
PROBLEM
  • WordPress platform with multiple plugins
  • Inflexible theme with limited customization options
  • Bloated website with messy code
  • Difficulty in managing the back end
SOLUTION
  • Built the website on Webflow platform for better security and customization
  • Utilized Webflow's powerful CMS system for better content management
  • Single change implementation across multiple pages for easy optimization
  • Elimination of duplicate content through better monitoring
  • Fun and interactive elements added for better user experience
  • Anchor links on resources page for better navigation and showcasing expertise in pet health