Premium Graduate Placements hired Always Beta to redesign thier old website to increase conversions from 100+ SEO-focused pages that bring high traffic yet low leads. Moreover, PGP wanted to show their an authority in the industry to the website visitors.
Leslie, Founder and Director of PGP, needed a new website
Appeal to young user base
Address pain points and fears of graduates
Easy navigation
Smooth process for building a 200+ page website
Maintain SEO rankings
SOLUTION
Content delivery method for high volume of pages
System to request and track changes and feedback
Prototypes built, shortlisted, and revised
Refined version and strategy presented to directors
SERVICE PROVIDED
Design
PROBLEM
Dated look and feel of previous website
Lack of unique sections to showcase value proposition
Monotonous design elements
SOLUTION
Modern, unique, and sleek design
Clever use of different color themes on various pages
Strategic placement of CTAs without cluttering design
Unique sections to showcase client's value proposition
Animated and interactive sections for user engagement
SERVICE PROVIDED
Development
PROBLEM
Managing a large number of pages
Maintaining design consistency
Creating thousands of internal links without manual input
Building an internship board for listing and managing opportunities
SOLUTION
Webflow platform and powerful CMS system
Easy editing, optimizing, and creating new pages
Design consistency across pages
Interlinked CMS collections for internal links and SEO boost
Internship board built for listing opportunities
Synced internship board with other CMS collections for relevant listings
Clever structure and strategy to save time managing the website
"Webflow eliminates the traditionally gated processes of web development. Building for the web is no longer rigid — it’s a more fluid, collaborative process that allows for faster, better output."
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